Statement of Support: The Cerrado Manifesto
The FAIRR Initiative is delighted to partner with Tesco, Marks & Spencer, McDonald’s, Ahold Delhaize, Unilever, Walmart and the Consumer Goods Forum to build investor support for the Cerrado Manifesto.
The Statement of Support is currently endorsed by 77 global FMCG companies.
We are calling on investors to join companies and send a clear market signal that there is widespread industry support to halt deforestation in the Cerrado, adopt sustainable land management practices and mitigate financial risks associated with deforestation and climate change.
FAIRR and our partners are working to catalyse investor support of discussions between producers, industry, consumer organisations and civil society to draft an action plan for eradicating deforestation in Brazil’s Cerrado biome.