Privacy Policy

We, Farm Animal Investment Risk & Return (“FAIRR”), (collectively “we” or “us”) are committed to protecting your privacy.

Please read this Privacy Policy (“Privacy Policy”) to understand how we use and protect the information that you provide to us. By submitting personal information to us, registering with us or by posting information on this website (“Website”), you consent to the collection, storage, use and transfer of your personal information under the terms of this Privacy Policy.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been fulfilled or, if you no longer wish to continue being registered for our services.

We will ensure that all personal information supplied is held securely, and otherwise in accordance with Data Protection legislation.

The information we collect

We collect information about you: when you register your interest in the campaign and when you join us as an individual or as an investor.

The type of personal information collected on the Website could include your name, company name, address (including postcode), email address and telephone number (including mobile).

Sometimes, we may ask questions where you are not personally identifiable from your response although we may post responses on the Website. These instances will be highlighted to you but in all other instances, you should assume that we track any information you provide on a personally identifiable basis.

Disclosure of personal, private and confidential material is at your own risk. Any information you choose to contribute to the Website shall become public information and subject to our Website’s Terms and Conditions and Acceptable Use Policy.

Persons under 16 should not disclose to us any personal information without first getting the permission of a parent or a guardian.

The way we use personal information

We use your personal information:

  • to enable us to supply you with the goods and services and information which you have requested;
  • to analyse the information we collect so that we can administer, support and improve and develop our business and services we offer;
  • to contact you in order to send you details of our services and any updates which may be of interest to you;
  • to provide you with access to certain parts of the Website;
  • for all other purposes consistent with the proper performance of our operations and business; and
  • to contact you for your views on our products and services.

Your personal information will not be supplied to any other persons without first obtaining your consent unless we are obliged by law to disclose it.

Only where requested by you we may pass your personal information to third parties who may send you details if offers and promotions that may be of interest to you.

In addition, if our business is sold to or merged with another business entity, your personal information may be disclosed to our new business partners or owners.


A “cookie” is a piece of software that attaches to the hard drive of your computer and remembers information about the configuration of your computer.

We use this information to track your movements through our Website, to find out how it is being used and to assess its usefulness. Personal information about you is not collected during the tracking process.

We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses “cookies” to help us analyse how users use the Website.

The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for website operators and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.

If you have Adobe Flash installed on your computer (most computers do) and you use our audio or video players, Google Analytics will try to store some additional data on your computer. This data is known as a Local Shared Object or Flash Cookie. This helps us to analyse the popularity of our media files. We can count the total number of times each file is played, how many people watch videos right to the end and how many people give up half way through. Adobe’s website explains how to control Flash cookies on your computer.

Please also note that when you register with this website we may offer you a cookie to save your login details. This means you will not need to use your username and password to access our content when using the computer on which the cookie is stored. However, you will still need to use your username and password to access your profile. The cookie file itself does not store your personal information.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies

More information about cookies, including how to block them or delete them, can be found at

Third party websites

Because we want your experience of the Website to be as informative and useful as possible, we provide a number of links to third party websites (“Third Party Websites”). Please always be aware of where you end up and that we do not control such Third Party Websites. Third Party Websites may send their own cookies to users, or otherwise collect data or solicit personal information. We assume no responsibility for the information gathering practices of websites that you are able to access through ours, and we encourage you to review each website’s privacy policy before disclosing any personally identifiable information.

Our commitment to data security

We intend to protect the quality and integrity of your personal information. FAIRR has implemented technologies and security policies to protect the stored personal data of our users from unauthorised access, improper use, alteration, unlawful or accidental destruction and accidental loss. We will continue to enhance our security procedures, as new technology becomes available. FAIRR employees and processors who have access to personal data are obliged to respect the privacy of our visitors and the confidentiality of their personal data.

Access to information

You can ask us whether we are keeping personal data about you, and you can also request to receive a copy of that personal data. Before sending you any personal data, we will ask you to provide proof of your identity. If you are not able to provide proof of your identity, we reserve the right to refuse to send you the personal data. Write to us at: Subject Access Requests, FAIRR Initiative, 33 Cavendish Square London W1G 0TT. Be sure to include your name and clear instructions on what you require.

If you require us to supply you with details of the personal information that we hold about you, then you must supply the request in writing together with identification (such as a copy passport, driving license, national insurance card) together with a cheque for the sum of £10.00, payable to FAIRR Initiative. The information will be provided within 40 days from receipt of all three items.

Changes in our privacy policy

We reserve the right to change or remove this Privacy Policy at our discretion. If we decide to change our Privacy Policy we will post those changes on our website at We encourage you to visit this area frequently so as to stay informed. If there is any material change in the type of personal information we collect, we will obtain your permission before we attempt to collect the additional information. We will not make any changes that allow us to give personal information to any other person without obtaining permission from you first.

Your consent to this privacy policy

By using the Website, you are accepting our Privacy Policy. If you do not agree with any term in this Policy, please do not use the Website or submit any personal information.

How to contact us

Should you have any questions or concerns about this Privacy Policy or the use of information, please e-mail us at [email protected] or write to us at FAIRR Initiative, 33 Cavendish Square, London W1G 0TT. Please note: The laws and regulations in different countries impose different (and even conflicting) requirements on the Internet and data protection. We are located in England in the UK, as are the servers that make this site available worldwide. English law governs all matters relating to this site. If you are located outside the UK and you contact us please note that any information you provide will be transferred to the UK and by submitting the information you authorise this transferza