Amazon
Key Information
HQ:
United States
Market Cap:
$2323.99bn
Primary Markets:
North America, MENA, Asia, LATAM, Oceania, Europe
Business Type:
Retailer
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
DNF
Quantify Potential/Opportunity
DNF
TCFD-aligned scenario analysis
Amazon has not yet conducted any scenario analysis to inform its climate strategy. In 2023 the company disclosed that it expects to use qualitative and/or quantitative analysis by 2026.
No Evidence
Reporting of Scope 3 emissions from animal agriculture
Amazon does not report a breakdown of its Scope 3 emissions from animal agriculture. The company reports that its Scope 3 emissions for FY2023 were 51.76 million metric tonnes CO2-e, comprising 75.21% of its total emissions.
No Evidence
1.5C aligned SBTi Scope 3 FLAG target
Amazon does not have 1.5°C Scope 3 target covering animal agriculture supply chains in line with SBTi-FLAG guidance. The company has however, committed to achieving net-zero carbon emissions across its operations by 2040 in line with a 1.5°C trajectory, and has stated that it is engaging with the SBTi, although the company has not sought SBTi validation for its target.
No Evidence
Quantifying the opportunity of protein diversification
Amazon has not quantified the emissions mitigation potential or financial opportunity of protein diversification. There is also no information relating to protein diversification in its climate disclosure.
No Evidence
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
There is no evidence that the company is strategically integrating protein diversification into its climate transition plan.
No Evidence
Protein diversification target is timebound
The company has not set a protein diversification target.
No Evidence
Business coverage of protein diversification target
The company has not set a protein diversification target.
No Evidence
Alignment of target with climate and health guidelines
The company has not set a protein diversification target.
No Evidence
Measuring Progress
DNF
Disclosing progress against protein diversification target
The company has not set a protein diversification target and therefore does not report progress against a target.
No Evidence
Annual reporting of progress of protein diversification target
The company has not set a protein diversification target and therefore does not report progress against a target
No Evidence
Climate Strategy - Governance and Influence
Partial
Board Oversight There have been edits to the sub-KPIs of this KPI
Good
Board remuneration linked to protein diversification
Amazon offers long-term compensation to its executives in the form of stock units, however, this compensation is not linked to the company's emission reduction goals. Amazon has provided a high-level statement that its executive compensation is tied to shareholder returns only.
No Evidence
Climate expertise of board
At least one member of Amazon's board has evidence of technical expertise on climate and sustainability as a sought after counsellor on climate, environmental regulation, and environmental issues, having previously served as Assistant to the US Secretary of Energy. Two other members oversaw sustainability strategies in their previous roles, helping to guide the company's board on overseeing these matters.
Full
Nutrition/health expertise of board
At least one member of the company's board has evidence of expertise on health, having previously conducted research on public health. In their previous role, another board member also led a business transformation strategy focused on delivering financial performance while shifting the company’s portfolio to healthier products.
Full
Advocacy
Low
Disclosing a list of direct lobbying actions and public policy positions
Amazon outlines its policy positions on 11 issues including climate, however the company does not disclose a list of its lobbying actions at the company level. The company has provided a list of policies it is supporting in relation to its food business through its Whole Foods brand, such as engaging in the 2023-24 Farm Bill to drive more sustainable agricultural practices, while reducing infrastructural challenges and barriers to market for farmers. At the company level, Amazon provides a list of ballot initiatives, political organisations, parties, and candidates it has supported, but does not disclose its policy positions.
Limited
Direct lobbying in line with climate and nutrition
Amazon does not disclose alignment of its lobbying actions with positive climate or nutrition outcomes at the company level. However, its Whole Foods brand is lobbying towards positive climate outcomes through is engagement with the US Farm Bill. It is unclear what nutrition outcomes the company is lobbying towards.
No Evidence
Disclosing a list of indirect lobbying actions
The company provides a comprehensive list of the trade associations, coalitions, non-profits, and social welfare organizations it supports in its largest US market.
Full
Indirect lobbying in line with climate and nutrition
Amazon has not disclosed an assessment of alignment and/or misalignment of the trade associations it is a member of with positive climate or nutrition outcomes. The company acknowledges that there are occasions where the actions of its trade associations could be interpreted as misaligned with the Paris Agreement if members have opposing views on ways to achieve alignment. The company does have an escalation policy if the risk of supporting a member association outweighs the opportunities.
No Evidence
Climate Strategy - Adoption of Just Transition
Low
Just Transition Commitments
Low
Public commitment to Just Transition principles
Although Amazon has committed to supporting a "more just, equitable, and sustainable clean energy transition", this commitment does not cover its animal agriculture suppliers.
No Evidence
Commitment to support workers
Amazon evidences provision of voluntary sustainability training to 31,680 employees and 51,3000 employees have engaged in sustainability education. Additionally, as part of the company's upskilling program, Amazon supports employees to enrol in a sustainability certification course at UCLA. The company is expanding these efforts to the UK where participants can get a "National Diploma in Environmental Management". However, there is no evidence that the company has made a commitment to retain, reskill, redeploy and/or compensate animal agricultural workers affected by its emission reduction efforts.
Limited
Commitment to support stakeholders
Amazon's subsidiary Whole Foods is actively supporting its dairy and seafood suppliers to transition to more sustainable practices, however, the scale of these projects is unclear from the company's disclosures. Whole foods is supporting its dairy farmers to implement manure management programs and seafood suppliers to improve feed efficiency.
Limited
Just Transition Strategy
DNF
Public Just Transition strategy
The company does not have a Just Transition strategy.
No Evidence
Consulting social actors in Just Transition strategy development
The company does not have a Just Transition strategy and it is unclear if key stakeholders have been consulted to support them in the transition to more sustainable practices.
No Evidence
Just Transition KPI
DNF
Disclosing Just Transition KPIs
Amazon does not have a Just Transition strategy and therefore has no associated KPIs.
No Evidence
Reporting against Just Transition KPIs annually
Amazon does not have a Just Transition strategy and therefore has no associated KPIs.
No Evidence
Product Portfolio - Resource Allocation
Low
Portfolio Diversification There have been edits to the sub-KPIs of this KPI
Good
Dedicating resources to expanding alternative protein offering
Amazon and its subsidiary Whole Foods launched external brand plant-based products in its largest US and UK markets in the past year. These include Beyond Sun Sausage, Impossible plant-based chicken, Seed to Surf plant-based tuna, Deliciously Ella oat bars, Koia plant-based protein shakes and SOWN Oat Cold Foaming Cream in the US, and Myom oat milk pre-mix and a festive exclusive H!P plant-based chocolate bar in the UK.
Full
Dedicating resources to improving performance of alternative protein offering
Amazon evidences one type of resource allocation to improve the perfomance of alternative protein products in the past year. The company hosted a festive competition with The King’s Trust and vegan chocolate brand H!P, with the winning Figs in Blankets flavour launched as an exclusive plant-based chocolate bar at Amazon UK.
Limited
Improving Nutrition and Sustainability Attributes There have been edits to the sub-KPIs of this KPI
DNF
Health and nutrition target aligned to a nutritional profiling system
Amazon does not have a minimum health and nutrition requirement for its alternative protein source portfolio aligned with a government-endorsed nutrient profiling system.
No Evidence
Reformulating products to improve nutrition
There is no evidence that Amazon is reformulating alternative protein products to improve nutrition attributes.
No Evidence
Reformulating products to improve sustainability
There is no evidence that Amazon is reformulating alternative protein products to improve sustainability attributes.
No Evidence
Consumer Education - Consistency of Marketing Strategies
Partial
Commitment Across Geographies/Brands There have been edits to the sub-KPIs of this KPI
Partial
Commitment to marketing alternative protein sources
There is no evidence that Amazon has committed to marketing and merchandising strategies related to alternative proteins in its largest markets.
No Evidence
Evidence of marketing alternative protein sources
Amazon's subsidiary Amazon Fresh is marketing alternative protein products in its largest US market by promoting plant-based eating on its Instagram social media channel.
Full
Accessibility and affordability This is a new KPI for Phase 2
DNF
Increasing the accessbility and affordability of alternative proteins
There is no evidence that Amazon is working to ensure its alternative protein source products are accessible and affordable in its largest markets.
No Evidence
Consumer Research
Partial
Conducting consumer research on alternative protein sources
Amazon has conducted consumer research investigating trends within the alternative protein sources sector. The company's Whole Foods subsidiary found that consumers are increasingly interested in plant-based aquatic ingredients as a sub-category of alternative proteins and identified products within its portfolio that can meet this trend.
Full
Conducting consumer research on healthy diets
There is no evidence that Amazon has used consumer research relating to healthy diets to inform its marketing and merchandising strategy for alternative protein sources.
No Evidence
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Workstream Information
Company Feedback Given:
No
Key Dates
Last Updated:
28 October 2025
2025 Resources
Phase 2 | Protein Diversification Progress Report Phase 2 | Protein Diversification Engagement Progress Video Phase 2 | Investor Briefing Phase 1 | Protein Diversification Progress Report Protein Diversification Engagement