Mondelez
Key Information
HQ:
France
Market Cap:
$89.89bn
Primary Markets:
MENA, North America, LATAM, Europe
Business Type:
Retailer
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
Low
Quantify Potential/Opportunity
Partial
TCFD-aligned scenario analysis
The company integrates TCFD-aligned environmental risk monitoring conducted by a third party into its business, modelling a range of temperature pathways (1.5ºC to >4ºC) to assess physical and transition risks to the company's highest volume commodities, including dairy. While the company recognises shifting consumer preferences based on negative perceptions of certain food products and ingredients with high climate change impact as a strategic and operational risk, protein diversification is not mentioned.
Limited
Reporting of Scope 3 emissions from animal agriculture
Mondelez reports that dairy, which is the primary animal agriculture commodity the company is exposed to, contributes 16% of its total GHG emissions. Given that the company reports that 96% of its total emissions are Scope 3, it is calculated that dairy ingredients constitute approximately 16.7% of the company's total Scope 3 emissions.
Full
1.5C aligned SBTi Scope 3 FLAG target
Mondelez has a 1.5°C SBTi-approved Scope 3 target aligned with FLAG guidance, committing to reduce absolute Scope 3 FLAG emissions by 36.4% by 2030 and 72% by 2050 from a 2018 base year.
Full
Quantifying the opportunity of protein diversification
There is no evidence that the company includes quantitative data related to the emissions mitigation potential and/or financial opportunity of protein diversification within its climate disclosure.
No Evidence
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
There is no evidence that the company is strategically integrating protein diversification into its climate transition plan.
No Evidence
Protein diversification target is timebound
The company has not yet set a public protein diversification target.
No Evidence
Business coverage of protein diversification target
The company has not yet set a public protein diversification target.
No Evidence
Alignment of target with climate and health guidelines
The company has not yet set a public protein diversification target.
No Evidence
Measuring Progress
DNF
Disclosing progress against protein diversification target
The company has not set a public protein diversification target and does not report metrics related to alternative protein sources.
No Evidence
Annual reporting of progress of protein diversification target
The company has not set a public protein diversification target and does not report annual metrics related to alternative protein sources.
No Evidence
Climate Strategy - Governance and Influence
Good
Board Oversight There have been edits to the sub-KPIs of this KPI
Good
Board remuneration linked to protein diversification
There is no evidence that Mondelez links its board incentivisation to reducing Scope 3 emissions or protein diversification. While the company discloses in its 2024 CDP Climate Change report that its Annual Incentive Plan includes 10% related to ESG metrics, with one focus area connected to the company's carbon reduction target, Scope 3 emissions reduction is not explicitly mentioned.
No Evidence
Climate expertise of board
The company discloses that one of its board members demonstrates technical expertise in climate risk and sustainability, having founded the Food Systems for the Future Institute, represented US interests at UN events, including the climate COPs, and previously acted as Executive Director to the United Nations World Food Program. Additionally, six of the company's board members serve on its Governance, Membership, and Sustainability Committee, which provides technical guidance and oversight of the company’s ESG policies and programmes.
Full
Nutrition/health expertise of board
The company reports that one of its board members has extensive technical experience in nutrition, having led the world’s largest humanitarian organisation, the United Nations World Food Program, and served as the U.S. Ambassador to the U.N. Agencies for Food and Agriculture in Rome for all food, agriculture, and nutrition-related issues.
Full
Advocacy
Good
Disclosing a list of direct lobbying actions and public policy positions
Mondelez discloses its direct lobbying activities in its largest US and European markets and policy positions, including ESG issues including such as climate action, the environment, sustainability and health, agriculture and regenerative practices, commodity issues, nutrition policies, and animal welfare.
Full
Direct lobbying in line with climate and nutrition
The company has disclosed examples of its lobbying activities that are aligned with positive climate outcomes, such as its advocacy for mandatory environmental due diligence in the European Union through active participation in relevant committees. The company also advanced positions in favour of the EU Deforestation Regulation and Corporate Sustainability Due Diligence Directive, which includes a requirement for companies to have a plan in place compatible with 1.5C and the Paris Agreement. Alignment of direct lobbying actions with nutrition outcomes are not disclosed.
Limited
Disclosing a list of indirect lobbying actions
The company discloses a comprehensive list of its membership associations in its largest US and European markets, including Food Drink Europe, the European Food & Drink Council, Association of EU Chocolate, Biscuit & Confectionery Industries, Consumer Goods Forum, and National Association of Manufacturers.
Full
Indirect lobbying in line with climate and nutrition
In its 2024 CDP Climate Change report, the company assesses alignment of several affiliate associations to positive climate outcomes, and works to address misaligned views in applicable associations. Alignment of associations with positive nutrition outcomes is not assessed.
Limited
Climate Strategy - Adoption of Just Transition
Low
Just Transition Commitments
Partial
Public commitment to Just Transition principles
The company has not committed to Just Transition principles.
No Evidence
Commitment to support workers
The company discloses that it invests in an employee education programme focused on deepening understanding of climate and sustainability issues, company strategy, regulations and execution. However, there is no evidence that the company has committed to retain, reskill, redeploy or compensate workers affected by its emissions reduction efforts.
Limited
Commitment to support stakeholders
The company is advancing dairy sustainability through direct engagement with farmers and strategic processors, implementing farm-level emission tracking and action plans, expanding baselining efforts across Europe, and partnering with Quantis for accurate carbon accounting. Mondelez is also collaborating with organisations like Scienta Group and Queen’s University Belfast to support innovations such as low-emission technologies and assessing their impact through tools like the Marginal Abatement Cost Curve (MACC).
Full
Just Transition Strategy
Low
Public Just Transition strategy
The company does not have a public Just Transition strategy.
No Evidence
Consulting social actors in Just Transition strategy development
The company holds annual meetings with suppliers so they can learn more about the evolving topic of sustainability and collaborate on projects, however this is not incorporated in a Just Transition strategy.
Limited
Just Transition KPI
DNF
Disclosing Just Transition KPIs
The company does not have a public Just Transition strategy and so does not report associated KPIs.
No Evidence
Reporting against Just Transition KPIs annually
The company does not have a public Just Transition strategy and so does not report associated KPIs.
No Evidence
Product Portfolio - Resource Allocation
Partial
Portfolio Diversification There have been edits to the sub-KPIs of this KPI
Good
Dedicating resources to expanding alternative protein offering
Mondelēz launched own brand plant-based products in its largest US and UK markets in the past year. These include vegan Dairylea Dunkers in the UK and three new CLIF Builders plant-based protein bars (OREO, Reduced Sugar Crispy Almond Salted Caramel and Peanut Butter Chocolate) in the US.
Full
Dedicating resources to improving performance of alternative protein offering
Mondelēz evidences one type of resource allocation to improve the perfomance of alternative protein products in the past year. Alongside other technologies such as cell-cultured alternatives to cocoa, the company invested in plant-based peptide innovation for product flavour and sensory enhancement through its CoLab Tech start-up accelerator programme.
Limited
Improving Nutrition and Sustainability Attributes There have been edits to the sub-KPIs of this KPI
Partial
Health and nutrition target aligned to a nutritional profiling system
Mondelēz does not have a minimum health and nutrition requirement for its alternative protein source portfolio aligned with a government-endorsed nutrient profiling system. Although the company provides nutritional labelling aligned with international standards such as Codex Alimentarius and participates in voluntary labelling initiatives in various markets, there is no evidence that it has set a minimum health and nutrition threshold for products.
No Evidence
Reformulating products to improve nutrition
Mondelēz evidences reformulation of alternative protein products to improve nutritional attributes. The company reformulated plant-based products this year to reduce sodium, sugar and/or saturated fat and/or increase fibre and/or protein content, including its Ritz Everything cracker in the US, Cerealitas in Argentina and belVita baked bars in the UK. As a founding member of the International Food & Beverage Alliance, the company also publicly set targets to reduce sodium in key categories of its portfolio by the end of 2025 and 2030.
Full
Reformulating products to improve sustainability
Mondelēz provides a high-level statement that it is reformulating products to improve sustainability, which includes alternative protein products. The company is piloting a digital dashboard to capture the carbon-reduction potential available through reformulation, and funds a project with The National Food Lab, Inc. to test the potential for removing dairy ingredients from selected baked products with no negative impact on cost, taste or nutrition, however, specific examples of alternative protein products reformulated with improved sustainability attributes are not disclosed.
Limited
Consumer Education - Consistency of Marketing Strategies
Partial
Commitment Across Geographies/Brands There have been edits to the sub-KPIs of this KPI
Good
Commitment to marketing alternative protein sources
Mondelēz has committed to marketing and merchandising strategies related to alternative proteins in the US, however, this is not the company’s largest European market. The company's plant-based protein bar brand Clif has two campaigns running in the US this year to promote its products - 'Raise your Bar' in collaboration with athletes and 'Adventure Needs Fuel'' for children's snacking.
Limited
Evidence of marketing alternative protein sources
Mondelēz is marketing and merchandising alternative protein products in its largest European and US markets. The company promoted its own Ritz and Oreo brand biscuit products through videos in public settings, events and social media this year, and its plant-based Clif Bars at the Natural Products Expo West conference.
Full
Accessibility and affordability This is a new KPI for Phase 2
DNF
Increasing the accessbility and affordability of alternative proteins
There is no evidence that Mondelēz is working to ensure its alternative protein source products are accessible and affordable in its largest markets. Although the company promotes mindful snacking to support balanced lifestyles, highlighting accessibility through the slogan ''anyone can practice it anytime, anywhere, with any snack'', there is no evidence of specific company actions to improve accessibility and affordability of plant-based products.
No Evidence
Consumer Research
Good
Conducting consumer research on alternative protein sources
Mondelēz has conducted consumer research investigating trends within the alternative protein sources sector. The company conducts an annual global survey of consumers on the State of Snacking and predicts a continuing trend for preference towards more sustainable and ethical sourcing that will drive popularity of plant-based alternatives among consumers on a 5-10 year time horizon. The company associates the increase in popularity of plant-based and alternative ingredients with increasing awareness of climate change and biodiversity loss, due to issues like deforestation, greenhouse gas emissions from livestock farming, and overfishing, as well as increasing focus on health and wellness, acknowledging the potential health benefits of plant-based diets. The company finds that 66% of consumers view plant-based snacks as better for the planet, while 57% of consumers are trying to eat less meat and 46% are actively reducing dairy consumption. The company identifies that the share of food products with plant-based claims have quadrupled in the past 5 years to 3.2% globally in 2023 and there is increasing interest in the positive impacts of plant-based ingredients, such as fibre on gut health. The company states that stricter environmental regulations will further incentivise food companies to invest in plant-based and alternative ingredients, with 62% of UK consumers likely to try cultured meat.
Full
Conducting consumer research on healthy diets
Mondelēz has used consumer research relating to healthy diets to inform its marketing and merchandising strategy, however, it is unclear if this includes alternative protein sources. The company conducts annual consumer research on the State of Snacking related to healthy diets, finding that consumption in moderation and nutritionally beneficial ingredients are key focuses for younger consumers in particular. Although, it is unclear if these findings informed the company's marketing of alternative protein sources.
Limited
Members-only Content
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Workstream Information
Company Feedback Given:
Yes
Key Dates
Last Updated:
28 October 2025
2025 Resources
Phase 2 | Protein Diversification Progress Report Phase 2 | Protein Diversification Engagement Progress Video Phase 2 | Investor Briefing Phase 1 | Protein Diversification Progress Report Protein Diversification Engagement