Sainsbury's
Key Information
HQ:
United Kingdom
Market Cap:
$9.3bn
Primary Market:
Europe
Business Type:
Retailer
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
Partial
Quantify Potential/Opportunity
Partial
TCFD-aligned scenario analysis
The company has conducted a TCFD-aligned scenario analysis, including a 2°C scenario, to assess both transition and physical climate risks across its operations and value chain. The analysis includes animal agricultural supply chains—specifically meat, fish, poultry, and dairy—and incorporates promoting meat alternatives as a risk mitigation tool to address the risk of changing consumer preferences.
Full
Reporting of Scope 3 emissions from animal agriculture
The company has not yet reported a full breakdown of its Scope 3 emissions derived from animal agriculture, nor a breakdown by protein type.
No Evidence
1.5C aligned SBTi Scope 3 FLAG target
Sainsbury’s Plc has set a target to reduce its absolute Scope 3 greenhouse gas emissions including emissions FLAG (Forest, Land and Agriculture) by 36.4% by fiscal year 2030/31, from 2018/19 base year which has been apporved by the SBTi.
Full
Quantifying the opportunity of protein diversification
Sainsbury's has reported qualitatively that protein diversification has the ability to reduce the company's emissions, however, the company has not yet reported quantitative information on the emission mitigation potential or the financial opportunity linked to protein diversification.
Limited
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
Sainsbury's has strategically integrated protein diversification as a means to mitigate its climate risk. However, the company does not have a protein diversification target.
Limited
Protein diversification target is timebound
Sainsbury's does not have a timebound protein diversification target.
No Evidence
Business coverage of protein diversification target
Sainsbury's does not have a protein diversification target that covers its entire food business.
No Evidence
Alignment of target with climate and health guidelines
Sainsbury's does not have a protein diversification target aligned to recognised climate and healthy guidelines for a dietary transition.
No Evidence
Measuring Progress
Good
Disclosing progress against protein diversification target
As of 2024/25 Sainsbury's has reported plant-based equaled 13% of protein food sales and dairy alternatives equaled 7% of dairy sales.
Limited
Annual reporting of progress of protein diversification target
Sainsbury's has reported plant-based sales annually. In 2023/24 plant-based equaled 13% of protein foods and dairy alternatives equaled 7% of dairy sales. In 2022/23 plant-based equaled 14% of protein foods and dairy alternatives equaled 8% of dairy sales
Full
Climate Strategy - Governance and Influence
Good
Board Oversight There have been edits to the sub-KPIs of this KPI
Low
Board remuneration linked to protein diversification
Sainsbury's has not included progress against Scope 3 reductions in its short-term or long-term remuneration package. The company has been transparent that this is due to challenges and a lack of a shared methodology on how to measure Scope 3 emissions.
No Evidence
Climate expertise of board
Seven out of Sainsbury's nine board members have sustainability experience.
Full
Nutrition/health expertise of board
There is no evidence that the company's board members have expertise on nutrition/health.
No Evidence
Advocacy
Good
Disclosing a list of direct lobbying actions and public policy positions
Sainsbury’s has disclosed a list of a number of policy positions that the company is working towards including: healthy and sustainable diets, and Scope 3 reporting. The company has also included a list of its lobbying activities at both a national and global level.
Full
Direct lobbying in line with climate and nutrition
Sainsbury's has disclosed direct lobbying on activities aligned to positive climate outcomes and, where relevant, its position on nutrition outcomes. For example, the company is lobbying on UK Energy Policy, including on mandatory net zero transition plans in the UK, advancing the WWF sustainable basket initiative, and reducing deforestation in supply chains
Full
Disclosing a list of indirect lobbying actions
Sainsbury's has provided a full list of organisation it participates indirect lobbying activities with.
Full
Indirect lobbying in line with climate and nutrition
Sainsbury's has disclosed an assessment of alignment of some of its indirect lobbying initiatives with positive climate and where applicable nutrition outcomes, however, the company has not disclosed an assessment of alignment of all the organisations the company participates in.
Limited
Climate Strategy - Adoption of Just Transition
Low
Just Transition Commitments
Partial
Public commitment to Just Transition principles
The company discloses its commitment to ensuring the business's transition to Net Zero is just and equitable for the communities it sources from.
Full
Commitment to support workers
There is no evidence that Sainsbury's is committed to retain, reskill, redeploy, and/or compensate workers affected by its emission reduction efforts.
No Evidence
Commitment to support stakeholders
The company provides evidence of supporting stakeholders’ transition to more sustainable animal protein production practices across in its largest UK market. However, the scale of these projects is unclear. Sainsbury's collaborates closely with suppliers through long-term partnerships, farm-level GHG reduction initiatives, and financial incentives. Key programs include the Sainsbury’s Dairy Development Group Sustainability Matrix, which rewards on-farm emissions reductions, its Taste the Difference Pork program, which works to improve sustainability on farms, and the newly established Egg Group, which promotes carbon reduction, reduced soy feed, and renewable energy use.
Limited
Just Transition Strategy
Low
Public Just Transition strategy
Sainsbury's does not have a just transition strategy.
No Evidence
Consulting social actors in Just Transition strategy development
Sainsbury's actively engages its suppliers to understand their exposure to sustainability risks and how their adaptation plans can respond. However, the company does not have a just transition strategy.
Limited
Just Transition KPI
DNF
Disclosing Just Transition KPIs
Sainsbury's does not have a just transition strategy and therefore does not have public KPI's linked to such a strategy.
No Evidence
Reporting against Just Transition KPIs annually
Sainsbury's does not have a just transition strategy and therefore does not have public KPI's that are reported annually against such a strategy.
No Evidence
Product Portfolio - Resource Allocation
Low
Portfolio Diversification There have been edits to the sub-KPIs of this KPI
Partial
Dedicating resources to expanding alternative protein offering
Sainsbury's launched both external and own brand plant-based products in its largest UK market in the past year. These include external brand Juicy Marbles premium vegan steaks, Penguins Bao Buns Ice Ice Bao, Galaxy Dairy Free Honeycomb bars, and Oato oat milk. Additionally, Sainsbury own Taste the Difference brand launched plant-based products for Christmas and Valentine's Day occassions, including Melt in the Middle Nut Roast, No Turkey Stuffed Crown with Sage and Onion Stuffing, Mushroom Wellington, Dinky Dim Sum Veggie Selection, Love Olive & Antipasti Platter, Chunky Triple Cook Chips, There’s Shroom in My Heart Mushroom Wellington and Chocolate Tortes.
Full
Dedicating resources to improving performance of alternative protein offering
There is no evidence that Sainsbury's has allocated resource to improve the performance of alternative protein products in the past year.
No Evidence
Improving Nutrition and Sustainability Attributes There have been edits to the sub-KPIs of this KPI
DNF
Health and nutrition target aligned to a nutritional profiling system
Sainsbury's does not have a minimum health and nutrition requirement for its alternative protein source portfolio aligned with a government-endorsed nutrient profiling system.
No Evidence
Reformulating products to improve nutrition
There is no evidence that Sainsbury's is reformulating alternative protein products to improve nutrition attributes. Although Sainsbury’s reformulates products for enhanced nutrition, such as reducing fat, sugar, and salt content, and launched vitamin D-enhanced mushrooms this year, specific examples of alternative protein products reformulated with improved nutritional attributes are not disclosed.
No Evidence
Reformulating products to improve sustainability
There is no evidence that Sainsbury's is reformulating alternative protein products to improve sustainability attributes.
No Evidence
Consumer Education - Consistency of Marketing Strategies
Partial
Commitment Across Geographies/Brands There have been edits to the sub-KPIs of this KPI
Partial
Commitment to marketing alternative protein sources
There is no evidence that Sainsbury's has committed to marketing and merchandising strategies related to alternative proteins in its largest markets.
No Evidence
Evidence of marketing alternative protein sources
Sainsbury's is marketing and merchandising alternative protein products in its largest UK market through Nectar loyalty card price offers and discounts on its website for plant-based products, including external brands Alpro and Quorn.
Full
Accessibility and affordability This is a new KPI for Phase 2
Very Good
Increasing the accessbility and affordability of alternative proteins
Sainsbury's is working to ensure its alternative protein source products are accessible and affordable in its largest UK market. The company offers plant-based products at an affordable price through its Aldi Price Match range across 100 plant-based products in 855 convenience stores, multibuy special offers, and by supporting low income families with £3 to spend on plant-based foods in an initiative to encourage increased consumption of pulses. This led to 6% of the proportion of increased protein consumption being associated with pulses.
Full
Consumer Research
Partial
Conducting consumer research on alternative protein sources
Sainsbury's has conducted consumer research relating to demand for alternative protein sources, however, there is no evidence of research relating to consumer trends in the sector. The company leverages its Nectar loyalty card data to determine consumer purchasing patterns related to meat and plant-based products.
Limited
Conducting consumer research on healthy diets
Sainsbury's has used consumer research relating to healthy diets to inform its marketing and merchandising strategy, however, it is unclear if this includes alternative protein sources. The company collects data on its customers' shopping baskets and compares these to the UK Eatwell health guidelines. The company states that it uses these insights to determine how it can support consumers to shift to healthier diets in line with the Eatwell guidelines. Although, it is unclear if these findings informed the company's marketing of alternative protein sources.
Limited
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Workstream Information
Company Feedback Given:
Yes
Key Dates
Last Updated:
28 October 2025
2025 Resources
Phase 2 | Protein Diversification Progress Report Phase 2 | Protein Diversification Engagement Progress Video Phase 2 | Investor Briefing Phase 1 | Protein Diversification Progress Report Protein Diversification Engagement