Woolworths Group Limited
Key Information
HQ:
Australia
Market Cap:
$24.62bn
Primary Market:
Oceania
Business Type:
Retailer
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
Low
Quantify Potential/Opportunity
Good
TCFD-aligned scenario analysis
The company previously conducted TCFD-aligned climate scenario analysis, modelling four scenarios including 1.5C, and examining material physical and transition risks. Whether the company's analysis covers its entire animal protein supply chain is unclear. The company monitors market trends and customer preferences, identifying shifting consumer preferences away from non‑sustainable products towards less carbon-intensive products and diverse protein options as a transition risk. To mitigate this risk, the company provides a product mix and consumer information supporting preferences across sustainability indicators.
Limited
Reporting of Scope 3 emissions from animal agriculture
The company reports a full breakdown of Scope 3 emissions derived from animal agriculture, including a breakdown by protein type, whereby beef and lamb account for 9.7% of FLAG emissions, dairy contributes 6.0%, poultry and eggs constitute 3.8%, grains (partially for animal feed) account for 3.1%, and pork represents 3.0%. Given that the company approximates 50% of its total 34 million tonnes CO2-e Scope 3 emissions as from FLAG sources (pre-farmgate), the contributions from animal agriculture can be calculated as approximately: beef and lamb = 1,649,000 tonnes CO2-e; dairy = 1,020,000 tonnes CO2-e; poultry and eggs = 646,000 tonnes CO2-e; grains = 527,000 tonnes CO2-e; and pork = 510,000 tonnes CO2-e.
Full
1.5C aligned SBTi Scope 3 FLAG target
In 2024, the company set a 1.5°C SBTi-approved Scope 3 target, covering animal agriculture supply chains in line with FLAG guidance. This includes reducing absolute Scope 3 FLAG emissions by 40% (39.4% SBTi validated) by FY2033 and 72% by FY2050, using a FY2023 base year.
Full
Quantifying the opportunity of protein diversification
The company has not yet quantified the emissions mitigation potential and/or financial opportunity of protein diversification in its climate disclosure. However, the company does disclose qualitative information on the Scope 3 emissions reduction potential of 'leading the future of protein'. The company aims to provide affordable and sustainable proteins across traditional, plant and alternative sources, and increasingly source these proteins in ways which minimise impact on the environment.
Limited
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
The company has not yet set a public protein diversification target. However, the company discloses qualitative evidence of strategically integrating protein diversification into its climate transition plan. The company also acknowledges its role in creating a market for alternative proteins, aiming to increase the share of healthier, environmentally friendly protein products in customers’ baskets in 2025.
Limited
Protein diversification target is timebound
The company has not yet set a public protein diversification target.
No Evidence
Business coverage of protein diversification target
The company has not yet set a public protein diversification target.
No Evidence
Alignment of target with climate and health guidelines
The company has not yet set a public protein diversification target.
No Evidence
Measuring Progress
DNF
Disclosing progress against protein diversification target
The company has not yet set a public protein diversification target and so does not disclose progress towards a target. Although, FAIRR analysis of the company's retail website indicates an increase in the number of products categorised as "plant-based," growing 95% from 192 in FY2023 to 375 (sourced 25/02/2025) in FY2024. This reflects an increase in the range and volume of alternative protein products offered in line with the company's strategy to 'lead the future of protein' as part of its climate transition plan, but this is not formally reported, nor tied to a specific target.
No Evidence
Annual reporting of progress of protein diversification target
The company has not yet set a public protein diversification target and so does not disclose progress towards a target. While the company previously disclosed annual plant protein sales volumes in its 2022 and 2023 Sustainability Reports, this was not disclosed for 2024.
No Evidence
Climate Strategy - Governance and Influence
Low
Board Oversight There have been edits to the sub-KPIs of this KPI
Partial
Board remuneration linked to protein diversification
There is no evidence that the company is employing incentivisation mechanisms to ensure its board delivers on its protein diversification or Scope 3 emissions reduction targets. Woolworths' Short-Term Incentive program incentivises executives based on financial objectives. While climate change is recognised as a factor to maintain credibility in the company's reputation long-term incentive measure, it is unclear whether progress related to the company's board-approved climate strategy or Scope 3 emissions reduction targets is integrated in its board incentivisation mechanisms.
No Evidence
Climate expertise of board
Woolworths' board members have varying levels of ESG expertise, with at least one member demonstrating distinct sustainability experience.
Full
Nutrition/health expertise of board
There is no evidence of a board member with specific nutrition or health expertise. However, the company does provide evidence of its HealthyLife advisory board, comprised of qualified health professionals.
Limited
Advocacy
Low
Disclosing a list of direct lobbying actions and public policy positions
The company does not disclose a list of its direct lobbying actions or public policy positions related to its food business. Although, there are individual examples of the company engaging directly with the Australian government, such as through the Healthy Food Partnership Executive Committee, its participation in UN Global Compact, and its support for Single Use Plastic Regulation.
No Evidence
Direct lobbying in line with climate and nutrition
The company discloses examples of direct lobbying activities related to its food business that align with positive nutrition outcomes. Examples include the company's engagement with the Australian government to allow other displays of Health Star Ratings for products where it is not shown on pack. Furthermore, the company is a member of Australian Government’s Healthy Food Partnership Executive Committee which works to expand the reformulation program. The company does not disclose examples of direct lobbying activities aligned with positive climate outcomes.
Limited
Disclosing a list of indirect lobbying actions
The company does not disclose a list of its indirect lobbying actions. Although, there are individual examples of the company engaging indirectly through coalitions and alliances such as the Australian Sustainable Agriculture Initiative Platform (SAI Platform), Agribusiness Australia’s ESG Working Group, Australian Climate Leaders Coalition and the Australian Beef Sustainability Framework to collaborate on shared challenges and solutions for sustainable production. In 2022, the company joined the Australian Climate Leaders Coalition (CLC) - a group of cross‑sectoral companies supporting the Paris Agreement.
No Evidence
Indirect lobbying in line with climate and nutrition
The company discloses examples of indirect lobbying activities related to its food business that align with positive climate outcomes. Examples include the company's participation in the Australian Sustainable Agriculture Initiative Platform (SAI Platform), participation in Agribusiness Australia’s ESG Working Group, Australian Climate Leaders Coalition and the Australian Beef Sustainability Framework. The SAI platform is linked with positive climate advocacy, though its primary role is to guide and support businesses in adopting sustainable agricultural practices. In 2022, the company joined the Australian Climate Leaders Coalition (CLC) - a group of cross‑sectoral companies supporting the Paris Agreement. The company was involved in the development of the CLC scope 3 roadmap to encourage more companies to take action on scope 3 emissions and collaborate to identify solutions. The company does not disclose examples of indirect lobbying activities aligned with positive nutrition outcomes, nor plans to address misalignment with positive climate or nutrition outcomes where applicable.
Limited
Climate Strategy - Adoption of Just Transition
Low
Just Transition Commitments
Partial
Public commitment to Just Transition principles
The company has made a public commitment to Just Transition principles which covers animal agricultural supply chains, stating that the Woolworths Group intends to apply appropriate resources in supporting a "just transition". Furthermore, regarding deforestation, Woolworths is guided by SBTi's principles for a just transition, and is taking care to not exacerbate underlying inequities, particularly for smaller suppliers.
Full
Commitment to support workers
The company has not yet made a commitment to retain, reskill, redeploy, and/or compensate animal agricultural workers affected by its emissions reduction efforts. Although Woolworths invested AUD 34.3 million in the Future of Work Fund since FY2021, with AUD 11.5 million dedicated to skill development, it is unclear whether this includes animal agricultural workers affected by the company's emissions reduction efforts. The focus is on building future skills, such as data and digital expertise, expanding skills for frontline teams, and implementing technology solutions to provide diverse career opportunities.
No Evidence
Commitment to support stakeholders
The company discloses evidence of small-scale projects to support animal protein suppliers to adopt more sustainable and regenerative practices. This includes: surveying 52 fresh animal protein suppliers to assess their use of independent certifications; continuing projects through its Animal Horizon, Dairy Innovation, and Ocean Pool Funds; and conducting on-farm trials in New Zealand to explore regenerative practices in vegetable production.
Limited
Just Transition Strategy
DNF
Public Just Transition strategy
The company does not yet have a public Just Transition strategy.
No Evidence
Consulting social actors in Just Transition strategy development
The company has not yet developed a Just Transition strategy, nor consulted with key stakeholders affected by its emissions reduction efforts.
No Evidence
Just Transition KPI
DNF
Disclosing Just Transition KPIs
Woolworths has not yet disclosed a public Just Transition strategy and therefore has no associated KPIs.
No Evidence
Reporting against Just Transition KPIs annually
Woolworths has not yet disclosed a public Just Transition strategy and therefore has no associated KPIs.
No Evidence
Product Portfolio - Resource Allocation
Low
Portfolio Diversification There have been edits to the sub-KPIs of this KPI
Partial
Dedicating resources to expanding alternative protein offering
Woolworths launched external brand plant-based products in its largest Australian market in the past year. These include vEEF's affordable meat analogue range, Plantein plant-based meat options and Imber's Pantry vegan cheeses. Additionally, FAIRR's analysis of the company's retail website indicates an increase in the number of products categorised as "plant-based," growing from 192 in FY2023 to 375 in FY2024.
Full
Dedicating resources to improving performance of alternative protein offering
There is no evidence that Woolworths has allocated resource to improve the performance of alternative protein products in the past year.
No Evidence
Improving Nutrition and Sustainability Attributes There have been edits to the sub-KPIs of this KPI
DNF
Health and nutrition target aligned to a nutritional profiling system
Woolworths does not have a minimum health and nutrition requirement for its alternative protein source portfolio aligned with a government-endorsed nutrient profiling system. Although the company discloses that 71.2% of its total own brand sales tonnage qualified as ''healthier'' under the Australian Government's Health Star Rating (HSR) system (≥3.5) in FY2024, it is unclear if the company has set a target for healthy sales.
No Evidence
Reformulating products to improve nutrition
There is no evidence that Woolworths is reformulating alternative protein products to improve nutrition attributes. Although the company is reformulating its own brand products under its 'Helping make health easier' goal' to address key nutrients of concern, such as reducing salt, sugar, and saturated fat, while increasing whole grains and vegetables, specific examples of alternative protein products reformulated with improved nutritional attributes are not disclosed. Additionally, the company aligns with the Australian Healthy Food Partnership (HFP) and New Zealand HeartSAFE targets, reporting an increase to 87% of eligible products in Australia and 71% in New Zealand meeting these targets in FY2024, however, it is unclear to what extent plant-based (re)formulation contributes to meeting these targets.
No Evidence
Reformulating products to improve sustainability
There is no evidence that Woolworths is reformulating alternative protein products to improve nutrition attributes.
No Evidence
Consumer Education - Consistency of Marketing Strategies
Good
Commitment Across Geographies/Brands There have been edits to the sub-KPIs of this KPI
Partial
Commitment to marketing alternative protein sources
There is no evidence that Woolworths has committed to marketing and merchandising strategies related to alternative proteins in its largest markets.
No Evidence
Evidence of marketing alternative protein sources
Woolworths is marketing and merchandising alternative protein products in its largest Australian market. The company includes tips to optimise health on a plant-based diet, snack ideas, articles and recipes on its website and social media channels, with the option to purchase required ingredients. Additionally, the company encourages consumers to try plant-based foods through its 'Dietary and Lifestyle' tool that highlights the health benefits of products, such as high fibre, high protein and low fat, with specific filters for vegan and vegetarian diets. The company also sponsored The Good Life Show in 2024, with live cooking demonstrations, particularly focusing on its plant-based range, to show spectators how to incorporate healthy food options into their meals.
Full
Accessibility and affordability This is a new KPI for Phase 2
Very Good
Increasing the accessbility and affordability of alternative proteins
Woolworths is working to ensure its alternative protein source products are accessible and affordable in its largest Australian market. The company aims to 'lead the future of protein' by providing affordable and sustainable proteins across traditional, plant-based, and alternative sources. The company has specific dietary and lifestyle filters for vegan and vegetarian, making it easier to discover plant-based options on its retail website. Additionally, the company launched an affordable external brand alternative protein range this year that is carbon-neutral and at price parity to meat. The company also focuses on competitive pricing for heathier products, aiming to make them accessible to a broader range of consumers, recognising the affordability and health benefits of beans and legumes in particular.
Full
Consumer Research
Good
Conducting consumer research on alternative protein sources
Woolworths has conducted consumer research relating to demand for alternative protein sources, however, there is no evidence of research relating to consumer trends in the sector. The company's annual ''Food and Health Survey'' provides insights on consumer trends against the Australian dietary guidelines and includes alternative protein sources within the ''meat & alternatives'' and ''alternative dairy'' categories. The latest survey included questions on legumes, finding that 47% of respondents thought legumes were a source of protein, while only 29% thought they contributed to vegetable intake.
Limited
Conducting consumer research on healthy diets
Woolworths has used consumer research relating to healthy diets to inform its marketing and merchandising strategy for alternative protein sources. The company conducts an annual ''Food and Health Survey'' and uses the ''Food Tracker'' to identify consumer perceptions and behaviours regarding food and health that can inform actions for consideration by the board. The company finds that the supermarket environment influences consumer purchasing, so Woolworths is increasing healthier options and promotions across its stores. The latest survey included questions on legumes, finding that 47% of consumers consider legumes as a source of protein, and only 29% think they contribute to vegetable intake. The company identifies the health benefits of legumes as potential for growth in this affordable category, currently at 3% of the market for meat and alternatives, using this insight to promote ways of incorporating beans in recipes for child health.
Full
Members-only Content
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Workstream Information
Company Feedback Given:
No
Key Dates
Last Updated:
28 October 2025
2025 Resources
Phase 2 | Protein Diversification Progress Report Phase 2 | Protein Diversification Engagement Progress Video Phase 2 | Investor Briefing Phase 1 | Protein Diversification Progress Report Protein Diversification Engagement