General Mills
Key Information
HQ:
United States
Market Cap:
$27.29bn
Primary Market:
North America
Business Type:
Manufacturer
Protein Diversification Engagement
Analysis Overview
Climate Strategy - Integration of Protein Diversification Climate Strategy - Governance and Influence Climate Strategy - Adoption of Just Transition Product Portfolio - Resource Allocation Consumer Education - Consistency of Marketing Strategies
Analysis Breakdown
Climate Strategy - Integration of Protein Diversification
Low
Quantify Potential/Opportunity
Partial
TCFD-aligned scenario analysis
In 2023, General Mills completed TCFD-aligned scenario analysis for three scenarios, including a below 2C scenario and disclosed that it is in the process of updating its climate risk assessment. The company identified risks for 10 priority ingredients, including U.S. dairy. However, the company does not disclose risks associated with meat as part of its supply chain. General Mills did not mention protein diversification in its scenario analysis, citing regenerative agriculture as the primary lever the company plans to implement to mitigate its climate risk.
Limited
Reporting of Scope 3 emissions from animal agriculture
The company discloses a full breakdown of its Scope 3 emissions derived from animal agriculture by protein type, with agriculture and ingredients accounting for 49% of total emissions, dairy contributing 17% and 12% of emissions attributed to meat.
Full
1.5C aligned SBTi Scope 3 FLAG target
General Mills renewed its commitments to the SBTi, aligning its Scope 3 emissions reduction target to a 1.5°C scenario and committing to reach net-zero by 2050 by reducing absolute Scope 3 emissions, including FLAG. The company's 2030 target to reduce 30% of full value chain emissions is not 1.5°C aligned.
Full
Quantifying the opportunity of protein diversification
General Mills has not quantified the emissions mitigation potential and/or financial opportunity of protein diversification within its climate disclosure.
No Evidence
Protein Diversification Strategy
DNF
Integrating protein diversification into climate transition plans
General Mills has not set a public protein diversification target.
No Evidence
Protein diversification target is timebound
General Mills has not set a public protein diversification target.
No Evidence
Business coverage of protein diversification target
General Mills has not set a public protein diversification target.
No Evidence
Alignment of target with climate and health guidelines
General Mills has not set a public protein diversification target.
No Evidence
Measuring Progress
DNF
Disclosing progress against protein diversification target
General Mills does not have a public protein diversification target to report progress towards and does not disclose metrics related to alternative protein sources.
No Evidence
Annual reporting of progress of protein diversification target
General Mills does not have a public protein diversification target and so does not report annual progress.
No Evidence
Climate Strategy - Governance and Influence
Good
Board Oversight There have been edits to the sub-KPIs of this KPI
Partial
Board remuneration linked to protein diversification
General Mills has not linked short-term or long-term board incentives to Scope 3 emissions reductions or protein diversification, with incentives mainly based on financial objectives.
No Evidence
Climate expertise of board
There is no evidence that any of the company's board members have technical expertise in climate risk or sustainability. However, the board does oversee the Public Responsibility Committee, which manages the company's sustainability, environmental, climate and corporate social responsibility strategies, plans and objectives. To enhance the board’s understanding of the company’s commitment to regenerative agriculture, the board has heard from leaders in the space, and visited a regenerative agriculture farm in 2024.
Limited
Nutrition/health expertise of board
The company discloses that 67% of its board members have expertise in health and wellness.
Full
Advocacy
Good
Disclosing a list of direct lobbying actions and public policy positions
General Mills discloses its public policy positions on 5 key topics, including: regenerative agriculture and soil heath; combatting climate change; advancing water stewardship; and packaging and food waste, as well as subsequent lobbying actions the company has taken to advance these topics.
Full
Direct lobbying in line with climate and nutrition
General Mills discloses its direct lobbying actions as related to its food business, many of which are aligned with positive climate and nutrition outcomes. On climate, the company discloses support for policies that will advance regenerative agriculture, improve water stewardship, and address food waste. On nutrition, General Mills advocates for policies that support increased consumption of nutrient dense products to meet dietary requirements.
Full
Disclosing a list of indirect lobbying actions
The company discloses a full list of its affiliations with associations, alliances, coalitions, think tanks, and other organisations to which it provides support or is a member, including the Consumer Brands Association, The Whole Grains Council and Pet Food Institute.
Full
Indirect lobbying in line with climate and nutrition
General Mills discloses the alignment of some of its trade associations with positive climate and nutrition outcomes, however, there are some trade associations where it is unclear to what extent these initiatives align with positive climate and nutrition outcomes, or if the company has plans to address misalignment if applicable. Examples of trade associations where there is no clear assessment of alignment include; MN Business Partnership, MN Chamber of Commerce, and the Pet Food Institute.
Limited
Climate Strategy - Adoption of Just Transition
Low
Just Transition Commitments
Low
Public commitment to Just Transition principles
General Mills has committed to Just Transition principles as part of its human rights efforts and provided a high-level statement that these will be applied to its agricultural supply chains, although there is no explicit mention of animal agricultural supply chains.
Limited
Commitment to support workers
It is unclear how General Mills is upskilling or retraining its workers affected by the company's' decarbonisation efforts.
No Evidence
Commitment to support stakeholders
General Mills discloses that it is supporting dairy suppliers in adopting more sustainable agricultural practices in the US, Canada, and France; however, only its French project has evolved beyond a pilot stage, which is not the company's largest market. In France, the company launched a 5-year partnership with 50 dairy farms to support them in reducing emissions by up to 30%. In the US and Canada, the company discloses projects to build capacity and coach farmers on how to adopt regenerative agriculture practices, although the scale of these projects is unclear.
Limited
Just Transition Strategy
Good
Public Just Transition strategy
General Mills has a publicly disclosed Just Transition strategy integrated into its Climate Transition Action Plan, but it does not explicitly mention animal agriculture or specific actions related to animal supply chains. The company outlines its commitment to aligning climate actions with human rights principles, including engaging stakeholders, conducting impact assessments, and prioritizing positive social outcomes.
Limited
Consulting social actors in Just Transition strategy development
General Mills’ Just Transition strategy has been developed with input from key social actors. The company references engagement with external expertise and precompetitive peer coalitions, such as AIM-Progress Climate Change, the Just Transition Working Group, and its partners Human Level and Proforest, to help shape its strategy. It also highlights conducting a salient human rights issues analysis with third-party expert LRQA, which informs its climate-related priorities.
Full
Just Transition KPI
DNF
Disclosing Just Transition KPIs
General Mills does not have publicly reported KPIs to track progress towards its Just Transition strategy.
No Evidence
Reporting against Just Transition KPIs annually
General Mills does not have publicly reported KPIs to track annual progress towards its Just Transition strategy.
No Evidence
Product Portfolio - Resource Allocation
Partial
Portfolio Diversification There have been edits to the sub-KPIs of this KPI
Good
Dedicating resources to expanding alternative protein offering
General Mills launched own brand plant-based products in its largest US market in the past year. These include Cascadian Farm Organic Honey Cashew Protein and Cocoa Almond Protein Granolas and Progresso Protein Heart Grain Vegetable Soup.
Full
Dedicating resources to improving performance of alternative protein offering
General Mills evidences one type of resource allocation to improve the perfomance of alternative protein products in the past year. The company's Larabar brand funded regenerative almond production and provided grants to women farmers through the American Farmland Trust to improve the sustainability of its products.
Limited
Improving Nutrition and Sustainability Attributes There have been edits to the sub-KPIs of this KPI
Partial
Health and nutrition target aligned to a nutritional profiling system
General Mills does not have a minimum health and nutrition requirement for its alternative protein source portfolio aligned with a government-endorsed nutrient profiling system. Although, the company reports the volume of products that qualify as ''healthier'' under the Australian Government's Health Star Rating (HSR) system (≥3.5) and the International Food and Beverage Alliance's (IFBA) Common Nutrition Criteria. In 2024, 19% of the company's own volume met the IFBA criteria and 26% scored ≥3.5 on Health Star. Additionally, the company developed its own "Nutrient Forward Criteria", which is partly based on the US Food and Drug Administration's Health Criteria: 21 Code of Federal Regulations 101.65, with 45% of its global volume meeting the criteria in 2024, although it is unclear if the company has set a target for healthy sales.
No Evidence
Reformulating products to improve nutrition
General Mills provides a high-level statement that it is reformulating products to improve nutrition, which includes alternative protein products. The company fortifies products, including its whole grain ranges, in line with public health principles and uses nutrient density as a guiding framework, however, specific examples of alternative protein products reformulated with improved nutritional attributes are not disclosed.
Limited
Reformulating products to improve sustainability
General Mills evidences reformulation of alternative protein products to improve sustainability attributes. The company is advancing regenerative agriculture in almond production to improve the sustainability of its Larabar's and formulated its Trail Mix Bars with 51% of almonds sourced from farmers using regenerative practices.
Full
Consumer Education - Consistency of Marketing Strategies
Low
Commitment Across Geographies/Brands There have been edits to the sub-KPIs of this KPI
Partial
Commitment to marketing alternative protein sources
There is no evidence that General Mills has committed to marketing and merchandising strategies related to alternative proteins in its largest markets.
No Evidence
Evidence of marketing alternative protein sources
General Mills is marketing alternative protein products in its largest US market by promoting plant-based product launches on its social media platforms, such as Facebook, and including plant-based recipes that use General Mills' vegan products on its website.
Full
Accessibility and affordability This is a new KPI for Phase 2
Partial
Increasing the accessbility and affordability of alternative proteins
General Mills has made a high-level claim that it is working to ensure its alternative protein source products are accessible and affordable. The company aims to make nutrient dense foods accessible and affordable, including its whole grain granola bars, however, there is no evidence of specific company actions to improve accessibility and affordability of plant-based products.
Limited
Consumer Research
DNF
Conducting consumer research on alternative protein sources
There is no evidence that General Mills has conducted consumer research investigating trends within the alternative protein sources sector.
No Evidence
Conducting consumer research on healthy diets
There is no evidence that General Mills has used consumer research relating to healthy diets to inform its marketing and merchandising strategy for alternative protein sources.
No Evidence
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Workstream Information
Company Feedback Given:
Yes
Key Dates
Last Updated:
28 October 2025
2025 Resources
Phase 2 | Protein Diversification Progress Report Phase 2 | Protein Diversification Engagement Progress Video Phase 2 | Investor Briefing Phase 1 | Protein Diversification Progress Report Protein Diversification Engagement