Main own plant-based brands
Whole Foods Market own-brand offers plant-based products across categories including the deli and bakery counters (US).
- It is not possible to estimate Amazon’s sales linked to animal proteins because the company does not provide this split. However, given the highly diversified nature of the business, the proportion of sales linked to animal proteins is low. In 2018, 9% of Amazon’s 2018 revenues (from online stores, physical stores and third-party seller services) came from physical stores, which largely consists of Whole Foods.
- Whole Foods has been a long-standing poster brand for alternative proteins. However, the company has come under increasing scrutiny from NGOs such as Mighty Earth and PETA due to the lack of any strategic programme that address supply chain risks in meat & agricultural sourcing, despite sourcing from large meat suppliers like Tyson and Perdue.
- Further, while the company merchandises an extensive portfolio of meat/dairy alternatives, Amazon (through its Fresh business) and Whole Foods have also continued to expand their meat portfolios across all platforms.
- The company doesn’t show any indication that it is working to reduce risks in meat supply chains. There is no discussion on Scope 3 emissions (or water impacts) linked to its meat and dairy products. The company has not committed to performing a scenario analysis.
- Given Amazon’s ambitions to grow its footprint in the grocery market, the company’s exposure to risks in this supply chain will continue to increase. We would encourage the company to continue to broaden its sustainability focus on animal proteins as well as build a more strategic plan to transition its product portfolio (through, for example, category-based targets) in line with a low-carbon strategy.
AmazonFresh, Prime Now and Whole Foods Market offer customers a wide selection of alternatives to meat and dairy products.
For almost 40 years, Whole Foods Market has been the place for vegetarians and vegans to shop. Whole Foods Market stores offer an abundant variety of plant-based proteins made with whole, nutritious ingredients, including an extensive selection of products from 365 Everyday Value and Engine 2, fresh offerings in the prepared food department and an extensive selection in the bulk department. Whole Foods Market also offers customers exciting specialty vegan products, such as Kite Hill almond-based yogurts and cheeses, and a unique selection of new and innovative local items.
Whole Foods Market takes measures to ensure that its plant-based products are signposted and easily discoverable by customers online and in stores. This year, Whole Foods Market launched a digital product catalog on wholefoodsmarket.com that enables shoppers to find items by dietary preference, including vegetarian and vegan, and provides complete nutritional information and ingredient lists. Upon searching, customers will find a photo of the product, its nutrition fact panel and ingredients list and diet and allergen tags. The company also has a Vegan Diet section of its website, which offers customers more than 100 recipes, cooking tips and vegan-friendly shopping lists, and a Plant-astic Plant-Based Meal Plan website with recommendations for a week’s worth of creative plant-centric vegan meals created with whole ingredients.
Additionally, Whole Foods Market has long been a champion of transparent farming and ranching practices, which includes supporting organic and grass-fed production and prohibiting the use of antibiotics and added growth hormones in the meat we sell. The independent non-profit, the Global Animal Partnership (GAP), certifies that suppliers follow GAP’s animal welfare rating system for beef, chicken, pork, lamb and turkey. Founded in 2008, GAP is made up of farmers, scientists, retailers, manufacturers and animal advocates, all collaborating to improve farm animal welfare. Every farm within the supply chain is audited every 15 months by independent certifiers to ensure that farms are meeting the standard regardless of season. Since 2005, all shell and liquid eggs sold in
Whole Foods Market’s dairy cases have been from cage-free hens.
Together, Amazon and Whole Foods Market are making natural and organic foods more affordable and accessible to customers; for example, AmazonFresh and Prime Now have landing pages promoting plant-based lifestyles and meat alternatives, and Prime Now currently delivers directly from Whole Foods Market locations in 88 metros, with more to come.
Amazon remains deeply committed to evolving our work in sustainability and have launched our public-facing Sustainability website as well as the Sustainability Question Bank to provide more insight with regards to issue areas we continue to work on and invest in.