FAIRR will be exhibiting at Groundswell Festival at stand number B40, hosting a dedicated marquee across the two days of the event. Groundswell is the UK’s leading regenerative agriculture festival, bringing together farmers, investors, policymakers and civil society to accelerate the transition to more resilient and sustainable food systems.
From our marquee, FAIRR will host a curated programme of roundtables, workshops and meetings focused on regenerative agriculture, protein diversification and enabling policy frameworks. These sessions will share insights from our latest research and partnerships, and provide space for open, practical discussion on the challenges and opportunities shaping the future of farming, food and investment.
Our stand will also serve as a welcoming space for networking and informal conversations throughout the festival. Visitors are invited to drop in at any point to connect with the team, take part in discussions, or use the space to meet others attending Groundswell. Free Wi‑Fi and complimentary coffee will be available for guests. The doors will open to the public at 7:00 a.m., but attendees are not required to arrive at that time.
Workshop | From Ambition to Credibility: Aligning Company Commitments with Farmers Reality
Date: Wednesday 1 July
Time: 10:00-10:50
Regenerative agriculture is gaining momentum across food companies and investors—but how do we ensure bold commitments are translated into credible actions that align with improved social, economic and environmental outcomes? This session brings together FAIRR’s latest findings on how companies' disclosure on regenerative agriculture has evolved over the past three years, alongside a farmer-led perspective from the European Alliance for Regenerative Agriculture (EARA)
A key focus will be the “credibility gaps” that persist in corporate narratives—particularly the limited number of corporate outcome-based targets, the lack of disclosure about the use of pesticides, and the unsuitability of regenerative agriculture across all types of commodities.
Through an open discussion, we will examine what companies are reporting, what investors expect, and what farmers need for regenerative agriculture to succeed at scale. The conversation will focus on how to move beyond ambition towards transparency, accountability, and real-world impact.
FAIRR speaker: María Montosa
Panel Discussion | The Agrifood Transition: Why No Single Solution Will Get Us There
Date: Wednesday 1 July
Time: 13:30-14:30
The agri-food sector is facing growing pressure from climate change, biodiversity loss, water stress and shifting market expectations. While solutions such as regenerative agriculture, protein diversification and food loss and waste reduction are gaining momentum, they are often implemented in isolation despite being deeply interconnected across food value chains.
This interactive panel discussion will bring together a small group of leading corporates and industry coalitions to discuss how integrated approaches to the agri-food transition can improve resilience, reduce transition risks and unlock commercial opportunities. The discussion will explore practical implementation challenges, investment needs, cross-value chain collaboration opportunities and how companies are beginning to operationalise climate and nature transition strategies across sourcing, product portfolios and supply chains.
The session aims to facilitate an open exchange of perspectives and identify areas where greater alignment and collaboration may help accelerate scalable, commercially viable transition pathways.
FAIRR speaker: Sajeev Mohankumar
More sessions and speakers will be shared shortly: please watch this space for updates on upcoming workshops, meetings and roundtables. In the meantime, if you have any questions or would like to get in touch ahead of Groundswell, contact us at events@fairr.org
If you’re planning to attend, find out more about the festival, tickets and travel information on the Groundswell Festival website.
Key Information
| Date: | 1 July - 2 July 2026 |
| Time: | 07:00 - 17:30 BST (UTC+1) |
| Location: | Stand No. B40, Lannock Farm |
| Address: | Lannock Farm, Hitchin Road, Weston, Hitchin, SG4 7EE |